If the answer is NO or a big ? then you may be...
*Leaving millions in current and lifetime sales left on the table.
*Leaving your customer relationships to chance and open to competitive influence.
*Creating no unique and differentiated advantages that make you highly valued and irreplaceable.
Known -recognised by you, your team and every department connected to your customer and their journey with you.
Practised - You, your team and business proactively and deliberately act on specific tasks that are focused on creating the highest value, future loyalty and opportunity with your customers.
Understood -everyone recognises and understands their role as contributors to the success of every customers as a statement within the business.
Proven Plan - You, your team and business seen to drive incremental and consistent results with identified customers