If there is one revelation that has hit me throughout my career its customers affect everything. Markets, industries, products, services, policies, strategies, trends and the way we design our products etc...
With this much influence that the customer has I've dedicated this week to looking more closely at the customer. To kick things off last week I engaged with the great Key Account Management group here in LinkedIn and asked this one question.
What three words come to mind when you think of the word customer?
Here is the word graphic that reflects the most popular of those answers.
What can this tell us about our engagements with our customers? I believe quite a lot. Over the next 4 days I'll be exploring four of the most popular words listed. I'll offer some practical ideas for key account managers, account managers or anyone engaging with customers to have more profitable conversations.
Look out for each post as I'm sure you'll find it of value.
- What words jump out at you when you think of the word customer?
- What would you add to this list?
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