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How to 10X profitability with your best clients

Here’s the truth: Not all clients are created equal. I bet you can immediately think of the one client you dread to see and the one that brings you absolute joy to do what you do.

The reality is this: The results and relationships you get from each of those two very different clients are equal to this one trait. 

Your ability to communicate and deliver consistent value that matters to those clients weekly.