Monday's here and for most its the day that ended the weekend and begins another week of intense coffee drinking, dealing with other people and tasks you may not want to do.
I've slowly become one of those guys who loves Monday. I'm not usually one to say that there is a more important day of the week than any other regarding account management. How you show up and what you focus on everyday matters.
But, there is something about Monday that is worth considering. Monday is your opportunity to reset, refocus and reengage in your work and can set powerful momentum for the rest of the week. Last week is gone, the weekend you had might have been great or maybe it sucked but its Monday and now its showtime.
This is where you are in the spot light but you get to set the stage. You get to decide the outcome of this week and the most important things to work on to generate results for you, your customer and business.
You already know that setting your personal goals are important each week and writing down the 1-3 things that would make the biggest difference when accomplished.
I want to share with you four things you may not typically have in your weekly agenda that will set you up for success with your customers this week.
- Send your customer a Monday morning email sharing your goals with them this week, highlighting something important about their business and how you intend to deliver value. Very few people do this. It will shock your client (in a positive way) sets expectation for calls or decisions you might need and once you deliver it will only build on your reputation.
- This week say on Wednesday morning share an article on LinkedIn and Twitter highlighting a success of your customer and copy them in. Be cautious with this as you may also work with the competitors of your client. You may want to do this from the perspective of congratulating a customer. This is you simply demonstrating that you are interested in your customers success not your own recognition. Believe me it will go along way.
- Do something this week inside your business to influence the experience of your customer with other departments. Exercise your leadership and collaborative muscles. If you haven't already, begin to look at all the points where your customer interacts with your business. You may have a customer success or customer experience director. Understand whats happening and how you might work more closely and effectively across departments. In the end through this approach everybody including your customer wins.
- Make a value plan. Very few people consider this. What if you were to map out exactly how you wanted to add or create value for your customers. How would that impact the clarity and results of the actions you took daily? experience and testimony has shown me that it can dramatically increase your results. I have a key customer value guide you can download free HERE
Practice one or all four of these disciplines each week and it will begin to transform your internal and external relationships and the perceived value to your customer. If you'd like examples of any of this simply send me an email at firstname.lastname@example.org
If you resonate with what I write Send me a LinkedIn request. If you're a key account manager, sales leader of consultant responsible for and concerned with existing customer retention and growth get connected to my customer growth email series and mailing list HERE. You can start the process of learning a new framework of thinking to growth. www.jermaineedwards.com
Founder of the Key Account Hack System - New Key Account thinking that transforms customer relationships and creates predictable sales growth.