I'm not usually one to say that there is a more important day of the week than any other regarding account management. How you show up and what you focus everyday matters.
But, there is something about Monday that is worth considering. Monday is your opportunity to reset, refocus and reengage in your work and can set powerful momentum for the rest of the week. Last week is gone the weekend you had might have been great or maybe it sucked but its Monday and now its showtime.
This is where you are in the spot light but you get to set the stage. You get to decide the outcome of this week and the most important things to work on to generate results for you, your customer and business.
You already know that setting your personal goals are important each week, writing down the 1-3 things that if you get done would make the biggest difference.
I want to share with you three things you perhaps don't have in your typical weekly agenda that you need to do for your customers this week to set you up for success.
- Send them a Monday morning email sharing your goals with them this week, highlighting something important about their business and how you intend to add value. Very few people do this. It will shock your client (in a positive way) sets expectation for calls or decisions you might need and once you deliver it will only build on your reputation.
- This week say on Wednesday morning share an article on LinkedIn and Twitter highlighting a success of your customer and copy them in then promote it again in the afternoon. This has to be done without your company signature. This is you simply demonstrating that you are interested in your customers success not your own recognition. Believe me it will go along way.
- Do something this week inside your business to influence the experience of your customer with other departments. Exercise your leadership and collaborative muscles. If you haven't already begin to look at all the points of your customer interaction in your business. You may have a customer success or customer experience director. Understand whats happening and how you might add value to them so your customer wins in the end.
Practice one or all three of these disciplines each week and it will begin to transform your internal and external relationships and the perceived value to your customer. If you'd like examples of any of this simply send me an email at firstname.lastname@example.org
This week I'm exploring how to serve at different level. If you're a key account managers, account manager, manager of account management teams or consultant who manages high value relationships I want to hear from you through this One question survey
Contact me to have a talk about how I can help you increase your stakeholder influence, turn your customer relationships into a strategic advantage HERE or get connected to other free resources and customer growth insights at www.jermaineedwards.com/signmeup
Founder of the Key Account Hack System - New Key Account thinking that transforms customer relationships and creates predictable sales growth.